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Hero Nutritionals launches two sugar-free gummy vites for kids
SAN CLEMENTE, Calif. — Hero Nutritionals on Wednesday introduced two sugar-free vitamins to its Yummi Bears line that are naturally sweetened with lo han fruit and inulin fiber.
“Overall the gummy vitamin category is up by 19% year over year, with the new sugar-free trend emerging," stated Claire Polson, national sales and marketing manager for Hero Nutritionals. “Additionally, the supplement alternative sweetener category grew by 10%, with the children’s multivitamin category driving it at 23% growth as compared to 2011.”
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Nielsen: Retail opportunities for 2013 in big data, omnichannel and fresh
CHICAGO — Growth in 2013 will be slow-going in the first half of 2013 but will pick up at the end, suggested James Russo, SVP global consumer insights for Nielsen, during a webinar Wednesday afternoon. "The consumer remains in maintenance mode," he said. "Consumers are being pragmatic in their spending. Uncertainty dominates."