Vitamins, Diet and Sports Nutrition

BUTLER, N.J. – Sneaky Pete's Naturally Oatstanding Beverage is now available at various grocery stores and other retailers nationwide. The first soluble oat beverage of its kind, Sneaky Pete's is an easy and low-calorie way for consumers to meet the daily requirement for fiber.

NORTHRIDGE, Calif. – Pharmavite has introduced Voots Veggie-Fruit Tarts, a fruit- and vegetable- based supplement for children ages 4 years and older that provides the antioxidants found in three servings of fruits and vegetables in two chewable berry-flavored tarts.

Voots are made with a blend of 11 fruits and vegetables and are blended with vitamin C and other ingredients before being pressed into tablets. Voots do not contain any artificial flavors, colors or preservatives. The tablets come in convenient single-serve packets so that kids can enjoy them on-the-go.

WOONSOCKET, R.I. — CVS/pharmacy is encouraging customers to consider making simple lifestyle changes to experience long-term health benefits in light of new findings on the positive effect of daily vitamin regimens released this week by Brigham and Women's Hospital and published in the Journal of the American Medical Association.

AUSTIN, Texas — British researchers have concluded that a Swiss echinacea extract is both safe and effective in helping to prevent symptoms of the common cold, according to a study published in American Botanical Council's peer-reviewed journal HerbalGram. 

ATLANTA, Ga. — SoloHealth on Thursday announced it has plans in place to expand its FDA-approved SoloHealth Station health-and-wellness digital kiosks to more than 2,500 store locations by mid-2013, scaling to more than 4,000 by 2014. 

VICTORIA, Australia — Sales of Swisse Ultivite multivitamins in the Australian and Asian markets have been a big driver behind overall sales, according to a Nielsen report cited by the company. 

Across both Australia and Asia, VMS sales were up 16% to $197 million for the year ended June 2012. Leading the charge was Suisse Ultivite, which grew by more than 40% "thanks to a high ad spend and launches that boost the profile of the whole range,” Nielsen said. 

LONDON — Vitamin D supplementation could be considered an immunomodulatory agent for systemic lupus erythematosus, an autoimmune disease characterized not only by skin, joint, neurological and renal symptoms, but also by inflammation of tissue linings in the body, according to a new clinical study published Tuesday in BioMedCentral's open access journal Arthritis Research and Therapy. 

An immunomodulatory agent has an effect on the immune system. 

ATLANTA – Coca-Cola and Sanofi are partnering to launch a line of "beauty drinks" in France under the Oenobiol Beautific brand. The drinks claim to "help strengthen hair and nails, embellish skin, lose weight and improve vitality."

The beauty drinks will be sold in a "small scale pilot" to a limited number of pharmacies in the country, according to a statement from the Coca-Cola business unit in France. Coca-Cola declined to provide further details.