Vitamins, Diet and Sports Nutrition

WASHINGTON — The Natural Products Association last week announced its presence across two new social media platforms — Pinterest and Google+. 

Consumers, industry members and policymakers can now stay up to date on NPA news, events, certification programs and advocacy actions in two new ways, the association stated. “Followers” also will get the latest details about federal and state legislation affecting the natural products industry, as well as news about current research and health trends. 

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

LOS ANGELES — Kowa Health Care America recently launched two supplement products into the U.S. marketplace — NutriDiet, a diet aid, and Okinawa Life. 

NutriDiet has been formulated to aid in the digestion of food and absorption of key nutrients necessary for internal balance. The formulation includes probiotics, prebiotics and green tea catechins in an effort to improve overall health. The combination helps to promote intestinal health, while assisting in burning fat to create a healthy weight balance.

NEW YORK — Pfizer on Friday announced that it has completed the sale of its nutrition business to Nestlé for $11.9 billion in cash, following the conclusion of the required regulatory process in most markets. In certain countries where completion will be delayed due to ongoing regulatory review, Pfizer will continue to operate the business on an interim basis.

REDWOOD CITY, Ga. — Medagate on Thursday announced the first implementation of its 2.0 restricted-spend platform, which encourages eligible consumers to make healthy living choices by purchasing qualified items at the point of sale. Fred's Super Dollar stores in North Carolina and Georgia will be the first stores to implement the new capabilities. 

MT. KISCO, N.Y. — PR and social media marketing specialists Robin Leedy & Associates on Tuesday named Tara McNally to oversee account teams and staff development, client services and brand campaigns from the firm's new Manhattan office at Fifth Avenue and 44th Street.

WHITE PLAINS, N.Y. — A new survey commissioned by The Dannon Company found that the majority of Americans understand the importance of digestive health and its link to overall well-being, the company announced Wednesday. While 93% of Americans agree that digestive health is closely linked to overall health and wellbeing, some may not always know the simple steps to help keep their digestive system on track.

LANCASTER, S.C. — Nutramax Laboratories on Wednesday announced the nationwide launch of Cosequin for Dogs into Walmart stores. Cosequin is formulated to support, nourish and maintain the health of canine joints and cartilage. Included in the product launch is Dermaquin Plus, an omega-3 fish oil supplement for dogs supporting skin and coat health plus overall wellness.