Walmart, Space NK partner on curated beauty brand assortment

Walmart is joining forces with British retailer Space NK on a curated offering of prestige beauty brands.

Named BeautySpaceNK, the collaboration will focus on launching high quality beauty brands and products at Walmart stores and on Walmart.com.

Space NK curated the collection of prestige products specifically for the Walmart customer, which span across the skin care, makeup, hair care, and bath and body categories.

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"As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty,” Laurie Tessier, merchandising director of prestige beauty at Walmart, said. “We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”

Available March 25 on Walmart.com, BeautySpaceNK will feature more than 600 products from 15 brands that are both new and established, the companies said.

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“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” Andy Lightfoot, CEO of Space NK, said. “We have created a proposition for Walmart that we believe will be market leading called BeautySpaceNK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”

The current assortment includes such brands as Slip, By Terry, Philip B, Lancer, PSA, Mario Badescu, Ameliorate, Babe Original, Eyeko, Patchology, Grow Gorgeous, Goldfaden MD, Mio and Mamma Mio, and Summer Camp among others.

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“As a long-term partner of Space NK, By Terry is thrilled to be part of their new venture with Walmart’s exclusive concept, bringing the very best of beauty to their customers,” Chris Filer, CEO of By Terry, said.

BeautySpaceNK’s offerings will go live on March 15.