“We’re thrilled to launch at Walmart,” said Georgina Gooley, co-founder of Billie. “Since day one, our intention has been to create high-quality products at an accessible price point for all of womankind. Walmart’s ability to bring value and convenience to millions around the country is a testament to their seamless shopping experience; together we’ll be able to impact everyday routines in a meaningful way.”
Products that consumers will be able to purchase include the Billie Starter Kit and the newly launched Lavender Whipped Shaving Cream.
“Walmart has been ultra-focused on bringing customers the high-quality products they already use and love to our store shelves, making it even more convenient for them to shop their favorite items during their weekly shopping trips,” Shawn Townzen, merchandising vice president for personal care at Walmart said. “We’re so pleased to be the first retailer to carry Billie, a brand that is delivering innovative products at a value for consumers. It’s the latest example of our growing product assortment and we look forward to our customers’ feedback.”