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12/09/2021

Gillette, Deion Sanders partner on limited-edition razor

The limited-edition Gillette x Deion razor features a gold handle, whistle design, Deion Sanders’ Prime logo and his signature No. 21, the company said.
Gisselle Gaitan
Online Editor
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Gillette is working with a notable name in the NFL as part of its latest collaboration.

The grooming brand announced the launch of a new, limited-edition razor that was created in partnership with Deion Sanders, a former professional football player, sports analyst and current football coach at Jackson State University.

[Read More: Gillette, New York Giants’ Barkley release limited-edition razor]

Designed to help consumers get ready with an extra boost of confidence, the limited-edition Gillette x Deion razor was inspired by Sanders’ personal mantra, “Look Good, Feel Good, Play Good.”

Also designed by Sanders himself, the razor features a 3D printed handle with a sleek gold color, whistle design, Deion’s Prime logo and his signature No. 21, the company said.

[Read More: Gillette creates environmentally friendly shaving, skin care brand Planet Kind]

For those wanting to get their hands on the razor, Gillette will be giving away 200 razors for free. Those interested in finding out how to obtain one can visit a special website designed by Gillette from Dec. 7 to 20 for a chance to win.

As a way to celebrate the release of the razor, Gillette also announced that it would be making a $50,000 donation to the JSU Tiger Fund Athletic Foundation at Jackson State University. For every entry received for the razor, the grooming brand will donate $1. 

The organization supports the student-athletes coached by Sanders at the university.   

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