Welch’s adds snowball-inspired twist to Fruit ‘n Yogurt snacks

Welch’s Fruit ‘n Yogurt line is expanding.

PIM Brands, the parent company of Welch’s portfolio, announced the launch of the new Welch’s Fruit ‘n Yogurt Snowballs.

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Available in limited-edition winter-themed packaging, the snacks’ taste was inspired by the look and feel of real snowballs, the Park Ridge, N.J.-based company said.

“We’re dedicated to bringing consumers new and innovative holiday treats, made with real fruit, and are thrilled to expand our seasonal lineup with Welch’s Fruit ‘n Yogurt Snacks,” Daniel Mendelsohn, the brand manager for PIM Brands said. “Perfect for stocking stuffers, holiday parties and more, Fruit ‘n Yogurt lovers nationwide can indulge in this rich and creamy delectable snack for every cheerful occasion all winter long.”

[Read More: Welch’s Juicefuls add twist to traditional fruit snacks]

Featuring a soft fruit strawberry center that is surrounded by a creamy yogurt layer, the product also contains vitamin D and calcium, the company said.

Consumers can find Welch’s Fruit ‘n Yogurt Snowballs in 2.25-oz. bags that retail for $1 at Target stores nationwide.