Wet Brush elevates hair care with scalp massager

Wet Brush is taking hair care to the next level with its latest innovation.

The brand known best for its brushes is unveiling its new Head Start! Exfoliating Scalp Massager.

Created to gently remove buildup it also promotes healthy hair by increasing circulation to the scalp, the company said.

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“Scalp care is a growing category, especially during a time when self-care has become a priority for consumers,” Marina Binichis, global executive vice president of marketing and innovation at Beauty by Imagination said. “Our scalp brush not only gently and effectively massages the scalp to exfoliate, but it also has a unique dispensing cap that transforms hair washing into a spa-like treatment in your own shower.”

Featuring an ergonomic design that fits into the palm of a hand, the Head Start! Exfoliating Scalp Massager also has a flip-up ring that allows it to be stored conveniently in the shower.

In addition, the product also contains a twist-off cap that allows users to add up to 50 ml of their preferred shampoo, oil or treatment product in order to achieve a deeper clean, the company said.

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Available in three colors — lavender, coral and blue — the brush also contains an anti-microbial coating to prevent bacteria buildup.

Made with food-grade silicone that is non-toxic and BPA-free, Wet Brush’s Head Start! Exfoliating Scalp Massager is available online at Amazon.com, Ulta.com and in stores at Ulta Beauty for the suggested retail price of $14.