Wonderful Pistachios launches No Shells Sweet Cinnamon flavor
Wonderful Pistachios has unveiled a limited-edition seasonal No Shells flavor: Sweet Cinnamon. This holiday exclusive is a blend of sweet cinnamon spice with a crunchy twist.
No Shells Sweet Cinnamon is available now through the end of 2024 in retailers throughout the United States and on Amazon in 5.5-oz. bags. With 6 g of protein in every serving, the new flavor is a sweet spin on better-for-you snacking and capitalizes on the demand for seasonal flavors, the brand touted.
[Read more: Hershey debuts Shaq-A-Licious XL Gummies]
“As consumers look for festive treats this holiday season, they can often feel guilty for overindulging,” said Diana Salsa, vice president of marketing for Wonderful Pistachios. “We are excited to offer a delicious, guilt-free snack that can double as a great stocking stuffer and is a sweet alternative to those indulgent holiday desserts!”
The brand said No Shells Sweet Cinnamon showcases eye-catching packaging that creatively builds upon Wonderful Pistachios’ iconic No Shells bag. The holiday-themed design features festive snowflakes and cinnamon sticks tied with a plaid ribbon.
Wonderful Pistachios No Shells Sweet Cinnamon joins a lineup of No Shells flavors, including Chili Roasted, Sea Salt & Vinegar, Honey Roasted, Jalapeño Lime, Sea Salt & Pepper and Smoky Barbecue, and is the first sweet flavor launch since introducing No Shells Honey Roasted in 2019.
[Read more: Little Bites doubles in size via Biggie Muffins]
The new flavor will be available to retailers in a custom Sweet Cinnamon-themed 72-count holiday display. A festive balloon will also be offered as an additional display accessory to help drive impulse purchases while No Shells Sweet Cinnamon is in stores for the remainder of the year.
This launch will be supported by a digital campaign and content creator partnerships to increase awareness on social media, public relations activations and retail-specific programs to drive purchases at the store-level.