Yankee Candle spotlights all expressions of love with limited-edition line
Yankee Candle is debuting a new limited-edition collection of fragrances that not only celebrates all expressions of love, but also raises awareness of nonprofit organization Rainbow Railroad’s mission to provide pathways of safety to all LGBTQIA+ people at risk in their home countries, according to the company.
The Love Is Love collection is designed to celebrate love in all its forms with a unique and harmonious blend of fragrance notes, the South Deerfield, Mass.-based company said.
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“We’re proud to be supporting Rainbow Railroad’s important cause. Together, we can not only work to eliminate discrimination and hate, but we can also champion acceptance and impact change, not just throughout Pride month, but the whole year,” said Lisa McCarthy, president of the home fragrance business unit at Newell Brands. “The work that Rainbow Railroad does truly ties into our core corporate values of truth, transparency, teamwork and trust, and the crucial role each value plays in helping individuals find their way to safety.”
In order to recognize its commitment to diversity, inclusion and belonging, Yankee Candle will donate $100,000 to Rainbow Railroad as a way to support its work in LGBTQIA+ individuals facing state-enabled persecution find safety worldwide, the company said.
“Our work with Yankee Candle will not only aid in raising global awareness of what we do, but it will also raise vital funding that will specifically provide direct livelihood support for many at-risk LGBTQIA+ people, keeping them safe whilst they wait to be evacuated,” said Kimahli Powell, executive director at Rainbow Railroad. “The donation will help individuals in severe circumstances start new lives of freedom and safety. We are proud and grateful to be working with Yankee Candle on this exciting new partnership.”
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Designed by a global employee initiative at Yankee Candle, the limited-edition Love is Love line features sweet notes of stone fruits and strawberries joined in harmony with inspiring scents of honeysuckle and rose, emerging into a blend of warm wood notes, the company said.
Available in two different three-wick candle designs — Celebrate Pride with a Pride 3-Wick Candle and tote bag that retails for $30 or a single three-wick candle for $26.50 — the line is available online and at select retailers in May.