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06/10/2021

About-face beauty’s summer extension draws inspiration from the ’90s

Gisselle Gaitan
Online Editor
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About-face beauty, the makeup brand from singer Halsey, is channeling some major nostalgia with its summer launches.

The Los Angeles-based company announced that it is adding new products to its Shadowstick line, which consists of bold and pigmented crayons for the eyes, with a matte finish in citrusy orange, yellow and green neutrals.

Other products in the line include the Luscious Lip Colors’ new glosses, ranging from candy pink to an iced mauve with a glass-like finish and Light Lock Sticks with warm and bronze tones, the company said.

“There is a unique intensity, neutrality and wistful affection for the colors in my summer collection,” said Halsey, about-face's founder and chief creative officer. “It’s dramatic, but familiar and approachable, even if you have never tried an orange shadow. But beyond the color payoff is the dreaminess and creaminess of these formulas that draw you in.”

Currently, the Shadowsticks retail for $21 each, Light Lock Lip Gloss retails for $20 each and the Light Lock Stick retails for $25.

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