Photo Credit: Enrique Vega
TikTok star Alix Earle has landed herself a major beauty campaign.
Hero Cosmetics has named the social media star its first ever global face of the brand.
In this role, Earle will share about her acne journey, be part of brand campaigns and help spread skin positivity while also helping dispel the stigma around acne, the brand shared.
“I couldn’t be more excited and honored to be the first-ever global face of Hero Cosmetics,” said Earle. “When it comes to my skincare journey, it took a while to find what really works for me. As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can’t find a product that works. I was first introduced to Hero a few years ago, and their pimple patches instantly became a part of my daily skincare routine. I’m so proud to work with a brand like Hero that promotes skin positivity and confidence.”
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Earle also is the host of the Hot Mess podcast, which was developed with Call Her Daddy’s Alex Cooper and her Unwell Network.
“We are so proud to welcome Alix as Hero’s first-ever face of the brand,” said Ju Rhyu, co-founder and CEO of Hero. “We admire Alix’s honesty about her acne journey and her skin confidence. She has been a fan of Hero and has shared our solutions with her audience on her own numerous times. This organic brand love makes Alix the perfect person to be the first-ever face of Hero and we are ecstatic.”