Mindy McKnight’s Hairitage broadens retail distribution

Hair care brand Hairitage by Mindy McKnight is broadening its availability due to a retail expansion in key consumer goods retailers. 

Kroger, CVS and H-E-B’s physical and digital storefronts will begin to carry the brand’s products. The full collection of hair care, tools, accessories and body care products will continue to be available at Walmart’s digital and physical store shelves as well. 

“We’ve been listening to what the Hairitage community wants, and I’m so excited to expand into new retailers, making Hairitage more accessible to all families,” said Mindy McKnight, Hairitage founder and CEO. “As one of the top hair care brands at Walmart, offered in the company of legacy brands that have been around for 15+ years, our expansion into Kroger, CVS and HEB will help us continue our mission to provide clean and high performing hair care products that are not only efficacious but also affordable.”

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Originally launched in 2020, Hairitage debuted as a hair care line with 16 SKUs, and since then the brand has expanded its product collection to include hair care, body care, tools and accessories. 

“I am so excited with the success of the Hairitage brand and the love we have seen from our consumers. We look forward to continuing to build upon our success at Walmart and selectively expanding the brand to our new retailers—Kroger, CVS and HEB. At Maesa, we are committed to finding new and different ways to meet unmet consumer needs, and providing increased accessibility to our brands is an integral part of it,” said Piyush Jain, Maesa CEO.

The Hairitage assortment ranges in price from $8.99 to $10.49.