Sydney Sweeney named Kérastase’s global brand ambassador

Actress Sydney Sweeney, known best for her roles on HBO’s “Euphoria” and the romantic comedy “Anyone But You,” is taking on a new role with hair care brand Kérastase as global brand ambassador. 

“I was drawn to Sydney’s warmth and magnetism both on and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests. She speaks to her communities with passion, focus and a sense of humour that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey,” said Rosa Carriço, global brand president Kérastase.

[Read more: L’Oréal Groupe previews next-generation hair drying tool at CES]

Sweeney was chosen as spokesperson for the brand due to her ability to embody the Kérastase woman in how she approaches all aspects of life, the company shared.  

“I can’t believe that today I join the Kérastase family as their Global Brand Ambassador. It’s so immense for me to partner with such an iconic brand. For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic. I'm excited to show you what we've been up to,” said Sydney Sweeney.