John Frieda Hair Care brings together stylists, content creators as part of The House of Frieda

John Frieda Hair Care is bringing together stylists and content creators to help educate consumers the benefits of its products with a new initiative — The House of Frieda. 

The multi-faceted collective aims to help consumers understand how to use each of the brand’s products to tackle their hair care needs from the comfort of their homes. 

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Members of The House of Frieda include: 

• Laura Polko: A beauty influencer and celebrity hairstylist who has worked with Gigi Hadid, Blake Lively, Emma Chamberlain, Haley Lu Richardson and Hailee Steinfeld. Her work has been included in fashion and beauty publications;
• David Stanwell: A celebrity hairstylist and male groomer who has worked with Jenna Ortega, James Marsden, Rachel Brosnahan, Octavia Spencer and Lili Reinhart among others;
• Carly Cardellino: The former beauty director of Cosmopolitan magazine, who also is a beauty expert, content creator and freelance writer; 
• Greta Wilson: A content creator known for creating easy-to-follow hair tutorials; 
• Marina Angioletti: A content creator known best for being a curly hair enthusiast based in New York City; and 
• Elba Rodriguez: A New York City-based salon stylist who has worked in the salon and on the road with the John Frieda brand for more than 20 years. 

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“With the House of Frieda, we are going back to our roots,” said Marissa Vallillo, director of marketing at John Frieda Hair Care. “Our salon heritage has driven our brand to create breakthrough, game-changing products that make our consumers feel like they have a piece of that expertise in every bottle. I am excited to partner with this incredibly talented team of stylists and creators to help us showcase how powerful the transformative benefits of our brand can be.”

The collective will be tapped to create content showcasing the benefits of products, as well as serve as media spokespeople. In addition, each member also will have their own curated bundle on the John Frieda website with content showcased across its social media platforms and channels.