Pantene celebrates luxurious hair via Miracle collections
Pantene is changing the way consumers achieve healthy tresses with new products formulated to deliver luxury hair repair without the high price tag.
The new Miracle collections aim to offer hair care solutions for damaged tresses.
“Pantene is thrilled to share these hair care advancements for those looking to repair hair damage and achieve strong, healthy hair. We’re proud to bring Pantene’s luxury treatment experience to everyone at an affordable price,” said Lorena Ferreyros, senior brand director, North America at Pantene. “Our commitment to research and science has enabled us to create cutting-edge hair repair technology like you’ve never seen before and that is accessible to all."
The first line in the collection is the Miracle Rescue with Melting Pro-V Pearls. Featuring a reparative deep conditioner and intensive bond repair mask, the Pro-V Pearls work as bond builders to being strength and shine to damaged hair.
Next up is the Pro-V Miracles collection. The line contains three shampoos and conditioner duos—Infinite Lengths with Biotin + Collagen, Curl Define & Shine with Coconut + Shea, and Miracle Bond Repair with Keratin + Vitamin—that target concerns suchas longer length, defined curls and restored healthy hair.
[Read more: Pantene names Tini Stoessel its newest Healthy Hair Ambassador]
To celebrate the new launches, Pantene has partnered with spokespersons Kelsea Ballerini and Dara Reneé to share their personal experiences with hair damage and their hair journeys while using the new Pantene collections. Both are featured in Pantene TV spots and are sharing their hair journeys on social media, inspiring others to discover the secret to healthy, luscious hair.
“I’ve been loving the new Pantene products I've been using and I'm so excited for women everywhere to finally be able to try them out themselves. My favorite products are the new Pantene Pro-V Miracles Miracle Bond Repair Shampoo & Conditioner and the Miracle Rescue Deep Repair Conditioner with Melting Pro-V Pearls, which have rejuvenated my hair, giving it back vibrancy and making my hair look and feel healthier and stronger,” said Ballerini.
The Pro-V Miracles formulas are free of sulfated cleansers, dyes, and parabens, and safe for color-treated hair, providing a comprehensive solution for all hair types, the company said.
“My personal hair goals are to grow my hair past my shoulders and experiment with colors, so I've been using the new Pantene products to help nourish and protect my hair from damage for stronger, longer strands. Even with the styling that my hair regularly goes through, I've already noticed a difference in the way my hair looks and feels, and I'm thrilled that these products are now available to women who have similar hair goals and damage concerns,” said Reneé.
[Read more: Coty relaunches philosophy with new formulation principle]
The new Pantene collections, including Pro-V Miracles, will be available nationwide at drugstores, food stores, and mass merchandisers starting February 2024, with prices starting at $9.99.
