Kelsea Ballerini named newest Pantene ambassador
Pantene is welcoming a new face to its Healthy Hair Ambassador family — Kelsea Ballerini.
“I am beyond excited to kick off this partnership with Pantene, and I can’t wait to take my fans along for the ride,” said Kelsea Ballerini. “If you’ve been following me for a while, you know that my hair has been through it over the past few years. I decided it’s time for a fresh start for my hair, which is why I’m working with Pantene to repair the damage and bring it back to health. I ask a lot from my hair, and I need it to be healthy so it can keep up!”
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As ambassador, Ballerini will be embarking on a 12-week Pantene challenge where she will exclusively use the brand’s products and put her tresses under the microscope to see its improvement over time.
In addition, she also will share personal anecdotes and spill all the secrets behind her tresses and share encourage consumers to embark on their own healthy hair journey.
“Pantene is thrilled to partner with Kelsea Ballerini to kick off our latest roster of Pantene Healthy Hair Ambassadors,” said Emily Overton, vice president of Pantene North America. “We’re looking forward to showcasing how Pantene delivers luxury-level hair repair backed by science, helping millions of consumers achieve healthy hair every day. We’re letting consumers in on the secret that you can end the struggle with damaged hair without expensive treatments – all you need is Pantene!”
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Ballerini is the first in a line of Healthy Hair Ambassadors to be announced from the brand, with more talent announcements with their own unique hair types and textures to share their hair journey in the next few weeks, the company said.