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06/16/2022

All Better plant-powered first aid brand launches

The first aid brand’s Don’t Scratch That pens and patches keep mosquitos at bay.
Nigel F. Maynard
Editorial Director
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All Better Don’t Scratch That

All Better is a new plant-powered first aid brand that recently launched with Don’t Scratch That, a line of clean pens and patches designed for itchy and irritating bug bites. 

Arriving in time for mosquito season, the products feature such ingredients as CBD and tea tree oil. Best of all, they are easy to apply and are safe for daily use by the whole family, the brand said.

“All Better Co. is the solution we sought out for our own families and could not find: a gentle, plant-powered, easy-to-use product line that would effectively soothe everyday bites, bumps and burns,” said co-founder Stacy Bernstein. “We are here to disrupt the first aid category, which has been dominated by harsh, unpleasant chemicals that aren’t safe for routine use.”

[Read more: Welly debuts latest first aid essentials]

Founded by Bernstein and Merav Goldman, All Better’s Don’t Scratch That Pen fits easily in a user’s pocket or bag for applications on the go. With just a few clicks, the pen delivers a formula of naturally derived ingredients, such as CBD and coconut oil, to help reduce inflammation.

For bites or spots that require a little extra TLC, the brand offers Don’t Scratch That Patches, which create an occlusive protective seal, keeping the area clean and covered for a targeted tea tree oil treatment. 

“No matter where you live, mosquitos and spiders are a year-round nuisance that only get worse in the spring and summer,” Goldman said. “With our Don’t Scratch That pens and patches, we’ve created a natural, effective and portable solution for treating those itchy, unsightly bites so you can enjoy being outside with the ones you love most.”

[Read more: Cutter intros Poison Ivy collection]

Patches retail for $17 for 12 individually wrapped patches, or $30 for 25 patches. The pen is $15 for 4 ml. The Don’t Scratch That Kit features 12 patches and one pen for $30.

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