Anise Cosmetics is doubling its retail footprint across Texas through a partnership with H-E-B.
The brand, known best for its Nail-Aid and Vegan Pure brands, announced that its products will now be available in the beauty department of the retailer’s stores throughout the Lone Star State.
Through this launch at the retailer, Nail-Aid and Vegan Pure’s 20-product collection, including its new plant-based serums and cuticle balms, will become part of H-E-B’s curated beauty aisle, the company said.
“We’re thrilled to partner with H-E-B to bring our best-selling nail care brands to their dedicated shoppers and expand our presence in Texas. With our current best sellers and new 2022 collection of convenient, on-the-go serums and balms available in H-E-B doors, each week our non-toxic nail care treatments will be within easy reach for millions of loyal H-E-B customers seeking affordable, premium products,” said Anise Cosmetics founder and CEO, Tam Tran. “From our prestige packaging to our plant-based formulas, we understand that customers everywhere want beautifully designed products with quality ingredients that don’t break the bank, so Anise always aims to be good for shoppers and their wallets. We are thrilled to continue leading and innovating this category for them.”
This new collection emphasizes affordability and convenience while also remaining true to the company’s DNA with non-toxic and better-for-you nail care, the brand said.
Key differentiators for the new collection include packaging with eye-catching Pantone colors on the front and back of each unit, formula delivery in easy-to-use and fast-absorbing balms and serums instead of bottle treatments.
Anise Cosmetics products are made in the United States and are 100% vegan and cruelty-free.