Apothékary’s wellness products broaden availability to Ulta.com

Apothékary, known best for its health and wellness assortment inspired by Japanese plant medicine, is broadening its retail footprint. 

The brand shared that an assortment of six products is now shoppable at Ulta.com, including the Wine Down, Take the Edge Off , Rosé-Tinted Glasses, The Honest Youth, Blue Burn, and Never Been Bitter tinctures. 

“Ulta Beauty’s partnership with Apothékary speaks to the larger convergence of beauty and wellness that’s happening right now in our industry,” said Shizu Okusa, CEO and Founder of Apothékary. “For centuries, my Japanese ancestors have used ancient wellness practices to de stress and enhance beauty from the inside out. Bringing our products into a major retailer like Ulta Beauty confirms there is more to beauty than topicals, and tinctures should be a part of our everyday self-care routines.”

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Available through The Wellness Shop on the retailer’s digital channels, the brand shared that it is Ulta Beauty’s first alcohol alternative collection. 

“We’re so excited to bring Apothékary to Ulta Beauty, offering our guests a fresh way to embrace wellness as part of their everyday beauty rituals,” said Lisa Tamburello, Vice President of Merchandising at Ulta Beauty. “Apothékary’s plant-based tinctures are a unique addition to The Wellness Shop, especially as more of us are looking for natural ways to support balance and beauty from within. We foresee that our guests will love how these products make self-care feel both simple and meaningful.”

Apothékary’s tinctures are $39 and are now available to shop on Ulta.com.