The Honey Pot broadens distribution on Ulta.com
The Honey Pot announced that its feminine care products, including foaming washes, tampons, pads, and herbal-infused body cleansers, among other items, are now accessible on Ulta Beauty’s digital platform.
Following its shoppable online rollout, the brand will make its way into 68 of the beauty retailer’s physical shelves in late December as one of the highlighted Wellness Shop lines.
This partnership was the next right move for the brand, as The Honey Pot’s CEO and co-founder told Inside Beauty, “Ulta Beauty is known for their inclusive approach to beauty and wellness, valuing quality above anything else which aligns perfectly with our brand’s mission. This partnership not only marks our first time entering into a beauty hub but also the most expansive vaginal care collections across Ulta Beauty’s assortment so our better-for-you wellness products can reach more people across the country.”
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“We’re most excited about the potential to reach a broader audience, and partner with a retailer that has such a beloved reputation in the beauty world. With a shared mission to support the needs of young people, this partnership is dedicated to creating a safe space for period care and this major milestone supports this mission to make products more accessible,” said Dixon.
Choosing Ulta Beauty as its next retailer partner was based on a criteria that included shared values, such as empowering individuals with safe, effective and accessible personal care products. “This partnership is dedicated to creating a safe space for period care, which is especially important for young people who are navigating their health and wellness journey,” said Dixon.
“Through tapping a beloved beauty retailer, our goal is to empower people to take control of their personal care in a safe and supportive environment — both inside and out. Together, we will continue to destigmatize period care and challenge traditional definitions of body care by expanding access to effective and safe menstrual care products,” Dixon added.
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Twelve of The Honey Pot’s most popular products will be shoppable to Ulta Beauty customers including its menstrual pads, body cleansers and pH balancing vulva washes, among other personal care essentials.
“We’re able to push the bounds of the beauty industry by expanding offerings of effective and safe menstrual and personal care products so you can feel your best — both inside and out,” said Dixon. “By integrating our feminine care products into Ulta Beauty's offerings, we are actively challenging the stigma associated with menstruation and feminine hygiene. Our partnership brings these essential products into a space traditionally dominated by general beauty items, encouraging open discussions about the larger category of feminine health.”
