Ariana Grande launches Cloud Pink fragrance
Ariana Grande’s fragrance empire is growing with the launching of a new scent—Cloud Pink.
The singer’s optimism and confidence inspire this new scent, and its campaign will showcase her as both an artist and woman, the company said.
“I can’t begin to describe how excited I am to launch Cloud Pink,” said Grande. “Cloud is a fragrance that will always be so close to my heart, and I thank my fans for showing it so much overwhelming love all of these years. Developing a new fragrance under this fan favorite franchise was daunting at first, but I really do think that we’ve created the perfect sister scent to the original Cloud. It’s snuck into my top favorites, as of late. I’ve been wearing it nonstop these past few months. Working with Clement and the team on this new pillar was a labor of love, and has been such an exciting secret to keep!!!! I couldn't wait for this announcement and I cannot wait for everyone to experience CLOUD PINK…”
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Created by Firmenich’s Clement Gavarry, Cloud Pink contains a blend of ambery woods, magenta moss and a touch of sweetened praline. It also contains a blend of rich berries, sparkly fruit, floralcy from vanilla orchid and blush ambrette.
“With the Cloud brand we continue to see unprecedented demand globally—it has quickly become a cult favorite and has even been noted by industry experts as a modern classic,” Noreen Dodge, chief marketing and strategy officer of Luxe Brands said. “Cloud Pink is an evolution of the story. Working with an artist like Ariana, she challenges her partners to re-imagine the convergence of scent, design, and storytelling always with the intent to delight her fans. It is this forward-thinking creativity and craftsmanship that continues to redefine the customer’s experience.”
Cloud Pink will launch exclusively on Ulta.com on Aug. 13 and will be available at Ulta Beauty stores on Aug. 20.
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“I continue to be amazed by Ariana’s unmatched creative reach, especially with the launch of Cloud Pink,” Tony Bajaj, chief executive officer of Luxe Brands said. “Over time Ariana has curated a range of high-quality fragrances with longevity and broad appeal—establishing a true pillar in the industry. It’s a testament to her personalized approach to perfume design. Luxe Brands is honored to once again partner with such an influential icon.”