Attitude’s Oceanly touts skin care line in plastic-free packaging
Attitude is debuting a new skin care line that is EWG Verified and comes in plastic-free packaging.
Oceanly, which is debuting with 19 products that include cleansers, serums, creams, masks and sunscreens, comes in packaging that features an innovative push-up design that is made of biodegradable and FSC-certified cardboard from eco-managed forests, the company said.
[Read more: Haus Labs by Lady Gaga optimizes complexions with foundation, setting powder]
Inspired by the ocean, the brand’s products contain marine-sourced ingredients, as well as a blend of phytoglycogen, stabilized and encapsulated vitamin C and peptides.
“For ten years, Attitude has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging," said JF Bernier, chief executive officer. "Oceanly is the latest evolution of this founding mission, and arguably our most game-changing advancement to date. Clean, vegan and plastic-free, the line is helping to create positive change on a global level, and provide the best products for people and the environment.”
The phytoglycogen used in Oceanly’s products is plant-derived and eliminates the need to extract glycogen from shellfish, which also helps preserve marine ecosystems, the company said.
[Read more: Foreo’s Luna 4 collection cleanses face, body]
Consumers can find Oceanly’s full range of products available for purchase online.