David Orgel
ARTICLES BY THIS AUTHOR
- 11/16/2023
Now that’s smart messaging
Several retailers did great jobs recently in communicating to customers, employees and communities. - 9/14/2023
Circular argument for marketing
Retailer decisions to pull back on print circulars are complex because they impact ingrained customer habits. - 7/6/2023
Artificial intelligence at retail
AI capabilities for retail are growing, and now is the time for experimentation and strategic investments. - 3/23/2023
Retail marketing that drives education and trust
Spotlighting key trends and solutions improves a retailer’s chances of building shopper engagement and loyalty. - 1/12/2023
Five retail imperatives for the new year
In this latest column, David Orgel discusses the hurdles retailers will face in 2023, and how they can ease the challenges by thinking strategically about the needs of shoppers, employees and communities. - 11/2/2022
Retailers double down on community support efforts
In his latest column, David Orgel discusses how retailers have raised the bar with creative initiatives that spotlight deep knowledge of local needs. - 9/30/2022
Strategic moves to drive results this holiday season
In his latest column, David Orgel illustrates how relying on proven retail strategies help retailers succeed in the fourth quarter. - 9/6/2022
Reenergizing e-commerce strategies
Columnist David Orgel emphasizes how enhancing customer experiences is essential amid changing shopper behaviors. - 8/2/2022
Retailers retool loyalty efforts for new era
In his latest column, David Orgel looks at retailers’ refashioned loyalty effort strategies that include tying into inflation and leveraging personalization.