Barilla adds Cellentani shape to Protein+ pasta line
Barilla’s Protein+ pasta line is welcoming a new corkscrew shape made of golden wheat and protein from chickpeas, lentils and peas.
The new Cellentani shape offers 17 g of protein and 10 g of fiber per 3.5-oz. serving, the brand shared.
In addition to launching the new shape, Barilla also shared that it would be partnering with professional soccer player Sydney Leroux on the launch of the new product.
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“As an athlete and mother of two, I understand the importance of maintaining energy levels on and off the field each day. I love that Barilla Protein+ helps my family to do just that and more, making it easy to prepare delicious pasta dishes that fuel our active lifestyle,” said Leroux. “Protein+ pasta is a staple in my house because it helps fuel me through my toughest matches and long days. Plus, my kids are big pasta fans and Protein+ pasta gives us something we can all eat together. It has the protein that I want and the classic taste and texture they demand.”
Shoppers will be able to find Barilla Protein+ Cellentani at such retailers as Wegmans and Amazon, as well as Kroger locations soon for an SRP of $3.49 per box.
“Whether it's scoring a game-winning goal or a getting a family-favorite dinner on the table, finding energy is crucial to tackling life,” said Angie Cotter, U.S. pasta brand marketing director at Barilla Americas. “Barilla Protein+ pasta meets consumers' demand for multi-functional foods that offer protein, convenience and taste. It's an easy and tasty way to fuel performance throughout the day, and our new Protein+ Cellentani shape is also sure to be a win with kids, picky eaters, or anyone looking for a new, delicious way to add protein to their diets.”
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Lastly, Barilla also shared that it will be rolling out updated packaging to its pasta lines, including Protein+ with new branding.
“We’ve rebranded Barilla Protein+ to embody the dynamic energy we see in the fans of our Protein+ pasta,” said Cotter. “Our updated color palette is clean and uncomplicated, featuring the brand's signature vibrant yellow field paired with the iconic Barilla blue. The Protein+ rebrand is reflective of bold energy and Barilla’s nearly 150 years of quality and craftsmanship in the kitchen.”
