Batiste is kicking off the year with a slew of new hair care solutions designed to help consumers refresh their desired styles.
The brand has launched two overnight products formulated to help consumers refresh their hair while sleeping, as well as a new texturizing product.
[Read more: Batiste refreshes tresses via revamped dry shampoos, launches shine mists]
New launches include:
- Dry Shampoo in Overnight Deep Cleanse: Designed to prevent oil buildup overnight, it also aids in removing impurities from hair. It is formulated with rice starch, charcoal and baking soda, and comes in orange blossom, jasmine and patchouli fragrances;
- Leave-In Overnight Hair Mask: A lightweight and non-greasy mask that works to nourish hair while consumers sleep. Made with beads of vitamin E to aid in sealing in moisture, no washing or rinsing is required after use; and
- Dry Shampoo in Texturizing: Formulated to remove oil from the roots, it leaves hair looking fresh and refreshed with added grip texture. It contains rice starch and sea kelp to absorb oil and is designed for all hair types.
[Read more: Batiste expands beyond dry shampoo with hair masks]
Batiste’s Dry Shampoo in Overnight Deep Cleanse retails for $12.29 and can be found at Ulta Beauty. The Leave-In Overnight Hair Mask retails for $12.99 and can be found at CVS Pharmacy, and the Dry Shampoo in Texturizing retails for $12.29 and can be found at Ulta Beauty.