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02/25/2022

Batiste expands beyond dry shampoo with hair masks

The Leave-In Mask line is designed to smooth, repair and strengthen hair while also sealing in moisture between washes so tresses feel smooth, silky and soft, the company said.
Gisselle Gaitan
Online Editor
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Batiste is continuing its mission of helping consumers achieve their best hair day yet.

New from the brand known best for its dry shampoo is the Leave-In Hair Mask line.

[Read More: Batiste's Wonder Woman Dry Shampoo refreshes tresses]

The quick and easy treatment was designed to smooth, repair and strengthen hair, while also sealing in moisture between washes so tresses feel smooth, silky and soft, the company said.

Featuring a lightweight and non-greasy formula, the masks carry heat protection properties up to 45—degrees Fahrenheit, as well beads of vitamin E, coconut and macadamia oils.

[Read More: Batiste refreshes tresses via revamped dry shampoos, launches shine mists]

Designed to be used daily, the masks are suitable for those with dry and curly hair, the company said.

Available in three varieties, consumers can choose from:

  • Smooth, made with silk proteins, this mask seals split ends, defrizzes hair and leaves behind a smooth and soft finish. It is best for dry and curly hair types;
  • Repair, formulated with pea proteins, it revives damaged hair and leaves tresses protected and noticeably improved. This mask is ideal for those with dry and damaged hair types; and
  • Strengthen, containing flaxseed protein, this mask looks to prevent hair breakage and leave hair feeling stronger. It is best for those with dry and damaged hair types.

[Read More: Beauty disruptors: Brands making waves in the sea of beauty products]

Batiste’s Leave-In Mask line retails for $9.99 at Walmart and Target, and can be found at Ulta Beauty for the suggested retail price of $12.99.

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