Beauty brands turn to technology in leveling up basic tools
As beauty brands continue to meet the ever-growing demands of consumers, many are turning to technology to level up everyday products that range from hair stylers to skin care tools.
Here are some notable launches.
Shark FlexStyle Air Styling & Drying System
SRP: $269.99
This hair drying and multi-styling tool is made to be used by consumers with all types of hair and styling skill sets. The FlexStyle Air Styling & Drying System allows users to rotate back and forth from a hair dryer to a styling tool with a twist. Users are able to transform their wet hair by curling, volumizing or smoothing strands to their desire. Product attachments include 1.25-in. auto-wrap curlers, styling concentrator, oval brush, paddle brush and curl-defining diffuser.
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Panasonic Nanoe Travel Hair Dryer
SRP: $99.99
The new Panasonic hair dryer uses the company’s nanoe technology that draws moisture from the air to create tiny, moisture-rich particles small enough to penetrate hair shafts. The travel-sized hair dryer also has an oscillating quick-dry nozzle that works to hydrate, protect and efficiently dry hair. The nozzle can be removed and reattached at any time.
The Hair Lab by Strands - Strands Smart Scanner
A handheld high-tech device that analyzes customers’ hair in real time and recommends a customized regimen that is ideal for the individual’s hair care needs. The Strands Smart Scanner is a test-first model that reflects the complexity and diversity of hair needs, which are impacted by a myriad of factors — including hair texture, scalp type, treatments and environment — that can’t be solved with a one-size-fits-all approach, the company said.
Sally Hansen, Perfect Corp.’s Virtual Nail Try-On
The beauty brand joined forces with Perfect Corp. and its Agilehand Technology to launch a virtual nail try-on for consumers. Beauty enthusiasts are able to sample hundreds of Sally Hansen nail polish shades from their desktops by seeing their selected nail color on a live-moving image of their own hand. The Sally Hansen virtual try-on tool is free and available on any mobile device via the company’s website.
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NuFace - Mini+ and Trinity+
SRP: $245 and $305, respectively
The Mini+ and Trinity+ devices, developed with a combination of NuFace Ionized Skincare Activators and Boosters, cater to various skin care needs. Designed for on-the-go skin lifting, the Mini+ device can be used as a carry-on companion. It gently stimulates the surface of the skin, toning facial muscles and reducing the appearance of fine lines and wrinkles, according to NuFace.
The Trinity+ device provides users with an elevated skin care experience that helps improve facial contour and tone, while minimizing the appearance of fine lines and wrinkles, the company said.
When paired with the NuFace app, the devices can help users achieve a targeted skin care routine that meets their desired needs.