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ColourPop enters Sephora in first brick-and-mortar launch


ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.

"ColourPop has always been a brand full of personality... We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter,” co-founder and president of ColourPop's parent company Seed Beauty, Laura Nelson, told Refinery29 when the news was announced.

Among the items available for purchase are the brand’s Polite AF Super Shock Shadow Collection, featuring six of ColourPop’s long-wearing cream shadows, for $30. The You’re a Gem Lip Trio contains two ultra satin lips and one ultra glossy lip for $18. The Amber Crystal Collection Bundle contains a setting spray, liquid highlighter and lip balm for $20.  

ColourPop noted that all of its cosmetics are vegan, gluten-free, and formulated without parabens, sulfates or phthalates. The company also is PETA certified cruelty-free. Consumers can check the availability of products at nearby stores or purchase products on Sephora’s website.

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