Coty, Amazon Echo Show partner on personal beauty assistant

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Coty, Amazon Echo Show partner on personal beauty assistant

By Gisselle Gaitan - 01/17/2018
Coty has announced a partnership with Amazon on a new personal beauty assistant designed to bring on-demand, occasion-based look planning that is determined by personal attributes such as hair, eye and skin color. Called Let’s Get Ready, the visual skill was designed specifically for Echo Show, Amazon’s first Echo device with a screen.

“Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences. We’re thrilled to be leading the market with the introduction of a visual beauty skill in the U.K., inspiring consumers to both hear and see new beauty looks as well as step-by-step tutorials. Further, this skill allows us to deliver an authentic and personalized experience for beauty enthusiasts that happens near real time, delivering customized looks in the context of a person’s lifestyle and personal attributes,” Jason Forbes, Coty chief digital and media officer said.

Let’s Get Ready can deliver more than 2,000 unique combinations of hair, eye and skin color for various event types. Also included within the assistant are visual "how to’s" and quick tips with recommended products from Coty’s portfolio, which includes Clairol, Rimmel, Max Factor, Bourjois, and Sally Hansen. Other options available to users are the ability to add products directly to their Alexa shopping list, and syncing with Facebook's calendar to suggest looks for upcoming events.

“Our Consumer Beauty brands — Clairol, Rimmel, Max Factor, Bourjois and Sally Hansen — are all about helping consumers express ‘your beauty, your way.’ Collaborating with Amazon for the Let’s Get Ready skill is a perfect way to enable self-expression tailored for each individual with an emphasis on physical characteristics, personal style, trend preferences and specific events,” Nick Sedgwick, Coty consumer beauty, GM, UK and Ireland, said.

The assistant will be available in the U.K. on the Echo Show, as well as other Echo devices in January.