Gillette updates MACH3 shaving system

CINCINNATI -- The world’s leading grooming brand has made changes to its original MACH3 razor in North America for the first time in nearly a decade.

Gillette says the enhancements will initially include an advanced, proprietary blade technology, which allows the blades to cut through hair with greater ease, helping to provide a more comfortable shave. Subsequent upgrades will focus on the razor’s structure to further enhance the consumer experience.

“Gillette was founded on the notion of continuously improving the shaving experience for guys – and our goal is to make the MACH3 experience even better for the millions of men who trust MACH3 every day,” said John Mang, Gillette brand franchise leader, P&G. “With these precision enhancements, our loyal customers will get an even more incredible shave without spending more – an equation we think they’ll like.”

According to P&G, MACH3 set a new standard in shaving in 1998 by offering men the first shaving system with three progressively aligned blades for a closer shave in fewer strokes with less irritation. Since that time, it has become the #1 selling razor cartridge in the world – and well over 55 million men globally shave with MACH3.

“This isn’t just about one change; we have even more technology upgrades in store for our loyal users within the course of the next year,” Mang continued. “This underscores our commitment to delivering an unbeatable experience for consumers in every shaving segment, whether male or female, systems or disposables - and at every price point - well into the future.”