Lime Crime expands Ulta Beauty footprint

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Lime Crime expands Ulta Beauty footprint

08/27/2019
Finding Lime Crime products at Ulta Beauty has just become a whole lot easier.

The Los Angeles-based brand announced that it will be making its products available at 300 of the beauty retailer’s locations across the nation.

"We've strived to create a fun and colorful world where individuality and uniqueness is celebrated, whether that be through our consumers expression of the brand, our colorful cosmetics or creating a never-before-seen experience for our fans," says CEO, Stacy Panagakis. "We are thrilled to expand the product selection in Ulta Beauty stores to fully immerse customers in the Lime Crime universe."

Expanding from 8 SKU’s on one shelf at Ulta Beauty’s “Hottest in Beauty” section to 52 on 3-ft. gondolas, Lime Crime will showcase its new assortment on four shelves.

Included in the assortment are its Venus Eyeshadow Palettes, Wet Cherry Lip Glosses, Velvetines, Diamond Dews, Diamond Crushers and Softwear brushes, the company said.

In addition, Lime Crime also is introducing its previously announced augmented reality mobile app into the Ulta Beauty gondolas, which will bring its eyeshadow palettes to life.