L’Oréal to feature Lancôme products and tutorials on YouCam Makeup

NEW YORK — Part of the next step in the collaboration between Perfect Corp. and L’Oreal is to bring iconic beauty brand Lancôme Paris, to AR-powered YouCam Makeup.

In July, L’Oréal announced plans to integrate its brands into the app, allowing consumers to seamlessly purchase items seen through tutorials. Now, such Lancôme products as lipsticks, mascaras, liners, shadows, and looks inspired by the brand’s chic vision will be highlighted on the network and available for purchase through YouCam Makeup.

A recent report in the Harvard Business Review notes that the future of retail is in AR-powered applications, which allow consumers to virtually see how products will look or function in a real setting before buying them. Thus leading to more-accurate expectations, more confidence about their purchase decisions, and greater product satisfaction. The experience also reduces any uncertainty customers might feel about their choices and shortens the sales cycle.

“We are thrilled to integrate Lancôme’s top beauty products into YouCam Makeup for users to try on virtually,” says Alice Chang, CEO of Perfect Corp. “Lancôme’s unique curated styles, live streaming show and seamless e-commerce integration create a completely immersive user journey that makes luxury beauty discovery more fun, accessible, and convenient than ever before.”

Experts will host live streams exclusively in YouCam Makeup to educate users on how to obtain unique looks creating by the brand. The first live stream show for Lancôme will be airing on Monday, Oct. 30 at 8 p.m. EST,  debuting the year’s most popular Halloween beauty looks. 

YouCam Makeup is available for free download on the App Store and Google Play.