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Memebox brings Kaja to Sephora shelves

Memebox and Sephora are bringing a new wave of K-beauty products to beauty insiders.

The San Francisco-based company partnered with the retailer to bring Kaja, which means let’s go in Korean, to store shelves.

“We sought to create breathable, buildable cosmetics designed to enhance, not cover up,” Hyungseok Dino Ha, CEO of Memebox, said. “Our innovative applicators and easy-to-use formats can be used effortlessly with your fingers or makeup brushes, at home or on-the-go, with as little or as much product as you want for a wide range of looks. We want every moment with Kaja to be a feel-good experience – from whimsical packaging with playful components to unexpected textures in fun formats.”

Consisting of bite-sized products, the collection features such items that complement all skin tones as blushes and lip colors that are perfect for day or night, the company said.

“At Sephora, we take great pride in cultivating new beauty experiences for our clients,” Alison Hahn, senior vice president of merchandising at Sephora, said. “Memebox and Sephora had a natural partnership with very similar traits; we're restless with a desire to lead trends and champion innovation with a cadre of beauty fans that give us real-time feedback. With that, we leveraged the best of our collective talents to create a truly unique color cosmetics collection, featuring amazing new textures and formulas never seen or felt before.”

In total, the collection will consist of 47 products, which can be found on Sephora’s website. The line will formally launch into 58 of the retailer’s locations on Sept. 28, and all items will range from $14 to $24.

“Sephora is a company that continually forecasts the future of beauty, so we are incredibly fortunate to collaborate with such a talented, best-in-class team,” Ha said. “Both of our teams focused on our respective expertise to ensure we developed something special based on the needs of beauty lovers and what's most meaningful to them.”
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