Nivea Men, MLB.com team up for 'Clean Start' to 2015 season

NIVEA Men behind the scenes with Anthony Rizzo at Spring Training

WILTON, Conn. — Beiersdorf’s Nivea Men is partnering with MLB.com for a “Clean Start” to the 2015 season.

The brand has also partnered with Chicago Cubs first baseman Anthony Rizzo and Boston Red Sox pitcher Joe Kelly to share a series of Clean Start moments that will help players and fans elevate their games both on and off the field.



First up to bat, Nivea Men visited MLB Spring Training last month to find out how baseball’s top stars were getting a Clean Start for the 2015 season. From meeting new team members, to making predictions for the upcoming season and how they were preparing, players from the top teams give fans an exclusive sneak peek of what’s to come.



As the season gets into full swing, Nivea Men is giving fans another Clean Start by teaming up with Rizzo and Kelly for a look at one of the most buzzed about topics in the game — player and fan superstitions.



“Working with Nivea Men is a natural fit, as all guys need to feel confident before taking on the day,” stated Rizzo, a 2014 National League All-Star. “I never want shaving irritation and redness to take my mind off the game, so I use Nivea Men Sensitive Cooling Shaving Gel and Post Shave Balm to soothe my skin and reduce irritation to help me feel good each morning.”



NIVEA Men will also be giving a Clean Start to Cubs, New York Mets and Red Sox fans throughout the season with the chance to win VIP Prize packages complete with batting practice access and tickets to view a game in style.



“Nivea Men knows that a Clean Start gives men the confidence they need throughout the day, whether it’s before an important meeting or a big game, and NIVEA Men products can help guys achieve that,” stated Jennifer Delaney, director of marketing for Nivea Men. “We are so excited to partner with MLB.com to bring that power to players and fans alike this season with a new line of Sensitive Cooling products that will give them the confidence to win in any of life’s moments – on or off the field.”