Pixi Beauty launches on YouCam makeup
NEW YORK — Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.
“We are thrilled to welcome Pixi Beauty into the YouCam product lineup,” Perfect CEO Alice Chang said. “Now beauty fans can experience Pixi’s natural products before purchasing. Our users and the Pixi community alike will enjoy discovering and experimenting virtually with these amazing natural products and feel more confident before they purchase.”
Perfect said that partnering with YouCam Makeup allows for discovery of Pixi Beauty products, allowing consumers to test out its products in real-time and on selfie photos. It also allows for purchases through the app.
Pixi Beauty is among several brands looking to up their omnichannel strategy by using augmented reality from Perfect. Estée Lauder partnered with Perfect to bring augmented reality try-on to the mobile and web e-commerce offerings for its namesake brand. Additionally, L’Oréal recently began integrating collections from its worldwide brands into the YouCam Makeup app.
All of these partnerships come as Perfect has shared data highlighting the impact that virtual try-on technology has on consumer purchase behavior. In a survey of 25,000 Japanese women aged 15-69 years, Perfect found that augmented reality try-on could drive as many as six times more cosmetic sales among app users. And when it comes to the coveted Generation Z demographic, use of the app makes these young shoppers 10 times more likely to make a purchase than non-users.
“We are excited to launch Pixi on YouCam as it speaks directly to our strategy of providing new and exciting experiential outlets to discover, try and love Pixi,” Pixi president Felix Strand said.