Betty Crocker intros color-changing ‘Wicked’-inspired sweets
The release of Universal Pictures’ film adaptation of the stage musical “Wicked” is just a few months away, and to celebrate Betty Crocker is debuting two products inspired by the movie.
New from the brand is its first-ever mix-to-reveal kits for its Cookie Dough Pops and Cupcake lines.
“For more than 100 years, fans have trusted Betty Crocker to bring joy into the world through homemade love, and baking with Betty Crocker is the perfect way for families to build up excitement for the new ‘Wicked’ film,” said Jenny Jonker, Betty Crocker brand experience manager. “The opportunities for baking are truly ‘unlimited’ with Betty Crocker’s very first color-revealing innovation and new magical baking mashups. We can’t wait to see everyone’s enchanting and delicious creations.”
The vanilla-flavored mixes change colors as the ingredients are stirred, revealing colors inspired by Elphaba’s green hue or Glinda’s synonymous shades of pink.
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Consumers can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes at retailers nationwide for a suggested retail price of $5.98.
