The bottle, which was inspired by Billie’s favorite parts of the body — chest, neck and collarbone — are gilded in an amber bronze.
“One of the most important parts of our partnership was making sure Billie was able to debut her signature fragrance through her own channels, on her own terms, to continue to connect directly with her fans,” Lori Singer, the president of Parlux Limited said. “From the very first meeting to today’s launch, Parlux worked closely with Billie to make sure every step of the process aligned with her vision, which included the fans being able to get the scent directly from her. After many months of a unique remote development process, we are so excited to introduce Eilish to the world.”
To celebrate the launch of the fragrance, Eilish is launching a campaign video that stars the singer. Photographed by Amanda Charchian, who worked with Mazarine New York, the short film looks to capture a sense of warmth and sensuality that can be evoked by the fragrance, the company said.