Cremo adds men’s fragrances to roster

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Cremo adds men’s fragrances to roster

By Gisselle Gaitan - 07/01/2020

New additions are making their way into the Cremo roster.

The brand, known best for its men’s grooming products, is launching two new fragrances at select Walmart locations.

Scents that will be launching at the retailer include bourbon and vanilla; and iced citron and driftwood, which join the blue cedar and cypress; and spice and black vanilla fragrances.

“Each Cremo cologne has a luxurious scent that you'd expect to find at a high-end boutique,” Matthew Biggins, CEO and president of Cremo said. “We work together with the finest fragrance houses in the world to develop the best smelling, long-lasting scents that men would want to wear.”

Designed by a team of professional scent experts, each fragrance is layered and complex, will last well throughout the day, and made from a careful blend of quality ingredients, the Laguna Beach, Calif.-based company said.

Bourbon vanilla features a blend of distiller spices, aged oak and vanilla bourbon. On the other hand, iced citron and driftwood contain notes of citron, mint, cedar and moss.

“Our mission is to make men's grooming products that are best in class but also accessible,” Biggins said. “Cremo believes everyone deserves high performance at an affordable price point, and now we're able to bring our cologne to more men across the country, thanks to Walmart.”

Exclusive to the retailer are the bourbon vanilla; and iced citron and driftwood scents.

Shoppers will be able to find the fragrances at 775 Walmart locations across the nation in bottles that retail for $20 each.