Bumble and bumble is looking to bring moisturization and hydration to the driest of hair.
The professional hair care and styling product brand announced the launch of its latest line — Hairdresser’s Invisible Oil Ultra Rich collection.
A comprehensive hair care regimen, the line looks to deliver hydration to all hair types.
Products part of the collection include a shampoo, conditioner and the Hyaluronic Treatment Lotion, which provides nourishment from the scalp to the ends, as well as keep hair hydrated for up to 72 hours and protect against high humidity and frizz, the company said.
Formulated for all hair types and textures, ingredients found in the collection include skin care grade biomimetic hyaluronic acid, Kalahari melon seed oil and the brand’s signature six oil, invisible oil blend.
“We developed Ultra Rich after noticing an unmet need for deep hydration, particularly for consumers with extremely dry, thick, frizzy hair. Formulated with powerful skincare-inspired ingredients, these products combined are able to provide hydration for days,” Christine Hall, vice president, hair care and color research and development at Estée Lauder, the parent company of Bumble and bumble.
Free of sulfate cleansers and safe for color-treated hair, the shampoo and conditioner look to cleanse and nourish hair, while also leaving it feeling soft, shiny and smooth.
On the other hand, the Hyaluronic Treatment Lotion was designed as a multi-tasking leave-in product that looks to prevent split ends, detangle hair, protect against breakage and provide heat protection, the company said.
“With recent launches Bb.Curl, Bb.Illuminated Blonde and now the Ultra Rich collection, we are continuing to expand our offerings for all hair types, textures and style preferences,” Amber Garrison, senior vice president and global general manager at Bumble and bumble said.
Currently, Bumble and bumble’s Haidresser’s Invisible Oil Ultra Rich collection is available for purchase at Sephora, Bumble and bumble flagship New York City salons, Bb. Network salons and online at bumbleandbumble.com.