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Media Advertising

  • Hallmark readies for Mother’s Day with new offerings, marketing campaign

    KANSAS CITY, Mo. — As Mother’s Day approaches, Hallmark is rolling out its latest greeting card innovation, as well as new designs for its Signature line of cards. The company notes that in the U.S., 113 million cards are exchanged for Mother’s Day, with data from the National Retail Federation showing that the day is second only to Christmas in participation.

  • Unilever, Suave’s fake brand launch shows quality doesn’t have to be pricey

    ENGLEWOOD CLIFFS, N.J. — Unilever’s Suave brand on Wednesday unveiled its latest marketing effort to highlight the results that users of Suave Professional get at an affordable price point. The campaign video features beauty influencers who were sent the fake brand evaus — actually just Suave Professionals — to try for two weeks, and captures their reaction to realizing they had been using Suave the whole time.

  • Dove unveils invisible aerosol deodorant

    ENGLEWOOD CLIFFS, N.J. — Dove’s latest aerosol offering is tackling the perennial problem of deodorant — white marks. Citing its study finding that 9-in-10 women have experienced white marks and want a deodorant that doesn’t leave marks, Dove introduced its new Invisible Dry Spray Antiperspirant, which the brand said leaves no white marks on 100 colors of clothing.

  • Rimmel London adds Cara Delevigne as brand ambassador

    LONDON — Rimmel London recently added to its portfolio of celebrity brand ambassador. British model and actress Cara Delevigne has been named as the latest addition, with plans to start in various ad campaigns for the brand. In addition to her modeling and acting roles, Delevigne has more than 36 million social media followers.

  • Biking event and Facebook Live new for Walgreens' 2017 Red Nose campaign

     

  • NRF ads take aim at Border Adjustment Tax

    WASHINGTON — The retail industry is ramping up its efforts against House Republicans’ proposed border-tax proposal.  
    The National Retail Federation has launched the next phase of a television and digital ad campaign against the tax, which is included in the House Republican tax reform plan.

  • Re-accommodating the message: Learning from Pepsi’s, United Airlines’ mistakes

    In a world where the consumer is increasingly demanding that all brands “get real” and connect with them in a truly authentic and honest way, Pepsi’s short-lived and frightfully miscalculated Kendall Jenner/”Live for New Moments” ad and United Airlines’ PR implosion in the wake of its horribly botched “overbooking/re-accommodation” incident ought to serve as case studies on how NOT to communicate with today’s consumer.
     

  • Four Loko intros Bartender Series flavors

    CHICAGO — Phusion Projects’ Four Loko brand is introducing its latest series of products, the Bartender Series of its flavored malt beverages. The company said the Bartender Series is aimed at delivering the taste and experience of a mixed drink in the ready-to-drink category.

    The Bartender Series — taken from drinks made by professional bartenders — currently has three flavors — Blue Mofo, Purple Hooter and Pink Scorpion, whose can designs are inspired by graffiti art.

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