-
Tapping into the Hispanic OTC market
Segmenting the go-to-market strategy to fully incorporate the Hispanic consumer in any OTC product launch is a great way to accelerate sales growth, noted Carlos Gutierrez, VP strategy and insights healthcare at Univision Communications. Univision Communications Inc., in partnership with Nielsen, in October took a deep dive into how Hispanics buy and shop the self-care aisles.
-
Fear and loathing along the consumer path to purchase 2016
President Donald Trump — nobody saw that coming.
Except maybe one man Drug Store News interviewed for our January 2011 cover story: Stewart “Stewie Rah-Rah” Rahr, the free-wheeling billionaire-philanthropist and former owner/founder of Kinray, the largest privately held drug distribution company at the time he sold it to Cardinal Health for some $1.3 billion.