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Gillette launches 'Rogue One: A Star Wars Story' partnership


BOSTON -- Gillette is teaming up with another iconic brand to launch a global campaign that brings to life the stories behind every man's face.

The men's grooming brand is partnering with Lucasfilm ahead of the global release of "Rogue One: A Star Wars Story," the first standalone Star Wars film, to showcase the power behind each and every guy’s face as he prepares for the challenges of the day. 

Gillette’s “Every Story Has a Face” campaign kicks off with a long-form spot linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft.

“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, VP, Global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”

The campaign will feature some of the most iconic assets from both worlds, including one of a kind, special edition "Rogue One: A Star Wars Story" Special Edition Gift Packs that feature iconic package designs and Gillette products.

Currently available in stores nationwide, these gift packs feature four custom designs with iconic Star Wars assets.


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