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Cantu Beauty brand ambassador Skai Jackson helps launch reformulated products

Jackson will serve as the face of the brand while promoting the brand's reformulated products.
skai jackson x cantu

Cantu Beauty is welcoming actress and author Skai Jackson as its newest brand ambassador. 

Jackson will not only serve as the face of the brand but also work to promote its reformulated classic products, which now contain fair-trade organic shea butter plus B vitamin complex to help increase moisture and strength in the hair, the company said. 

"I am thrilled to partner with Cantu, a brand I've been using since I was a kid,” said Skai Jackson. “Being a part of its evolution and advocating for products that celebrate authenticity is a dream come true. I look forward to empowering young women worldwide to embrace their natural beauty and confidence."

[Read more: Beyoncé launches Cécred hair care collection]

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The full lineup of reformulated products include the Sulfate-Free Cleansing Cream Shampoo, Hydrating Cream Conditioner, Curl Activator Cream, Coconut Curling Cream, Shea Butter Leave-in Conditioning Repair Cream and Argan Oil Leave-In Conditioning Repair Cream.

“At Cantu we are committed to developing formulas that cater to the diverse needs of our consumers. With this said, we are excited to announce the upgrade to our top sellers with new clinically backed and consumer preferred formulas that provide more moisture and even better results,” said Nikia Bowman, global marketing director of Cantu Beauty. “Our partnership with Skai Jackson is a testament to our dedication to innovation, authenticity, and positive change within the industry as we strive towards our goal to empower women around the world.” 

In addition, Cantu also shared that is joined the Global Shea Alliance, a nonprofit association that promotes industry sustainability, quality practices and standards in the demand for shea in food and cosmetics. 

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