Carefree broadens feminine care offerings following pads launch

Carefree is expanding its product line beyond liners to now include pads. 

The pads are designed to ease feminine care challenges faced by mothers and address multi-fluid and odor control protection from lighter days to heavier ones, the brand shared. 

The new pads feature a top layer that contains Veocel Lyocell fibers with Dry Technology, as well as a soft layer. 

[Read more: Feminine hygiene gets a makeover]

To launch this new product, Carefree is also rolling out its “Protection for the Protectors” campaign, which showcases the strength of mothers and how its pads can help deliver the same sense of protection they give to everyone else. 

“We know that women, especially moms, experience different feminine care needs at different times,” said Nicole Harris, head of marketing, feminine care. “Our new mission sets the tone for supporting the evolving physical changes they experience through periods, leaks, odors, and everything in between. With this new launch, we are confident that Carefree can be the solution moms can trust with our uniquely designed new portfolio of products.”

Carefree’s pads and liners are available for purchase in-stores nationally and online.