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Lipton launches global Instagram contest
ENGLEWOOD CLIFFS, N.J. — Lipton is celebrating the feel-good moments of their tea fans with the launch of Liptagram, its first ever global photo contest allowing Lipton fans around the world to share and connect. Liptagram invites Lipton fans to creatively and visually share uplifting moments for the chance to win an all-expense paid trip to Kenya for two to visit Lipton's Rainforest Alliance certified tea estates. Consumers can upload images through Instagram, the world's largest photo sharing application now through March 2, 2013.
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Oreo asks fans to choose their favorite: cookie or creme?
EAST HANOVER, N.J. — Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.
The premiere of Oreo "Whisper Fight," which is the brand's first time advertising during the Super Bowl, kicked off a two-month program that focuses on the long-standing disagreement dividing Oreo fans — which part of an Oreo is the best, the cookie or the creme?