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Hillshire plans aggressive frozen breakfast expansion
CHICAGO — Hillshire Brands will introduce new products in the frozen breakfast category over the next few years in an effort for the company to become the most innovative meat-centric food company throughout North America.
According to the Chicago Tribune, Hillshire, backed by an enhanced marketing and advertising campaign, will offer new easy-to-heat breakfast bowls, quesadillas, burritos and egg sandwiches.
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Survey: DXM abuse among high school students holds steady at just under 5%
BETHESDA, Md. — The National Institute on Drug Abuse last week released the 2012 Monitoring the Future survey, finding that 5.6% of high school seniors abused over-the-counter cough and cold medicines containing dextromethorphan, a rate that has held relatively steady over the past five years. Abuse of DXM products was reported to be 3% among eighth graders and 4.7% among tenth graders, bringing the overall average to under 5%.