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  • Wheat Thins extends ad campaign to support new flavors

    EAST HANOVER, N.J. — Wheat Thins has launched the next phase of its "Do What You Do" advertising campaign.

    The two new television ads feature "Saturday Night Live" alumnus and "30 Rock" star Tracy Morgan and legendary "Jeopardy!" host Alex Trebek, each enjoying Wheat Thins' new flavors, spicy buffalo and zesty salsa, respectively. The new ads build on the brand's first ad earlier this year, which featured characters from the animated comedy "Family Guy."

  • Walmart to cut grocery prices by $1 billion

    BENTONVILLE, Ark. — Walmart said Thursday it will reduce prices on groceries by $1 billion in 2012, in hopes to draw customers in and encourage them to cross-shop in other areas of the store.

    Walmart had $145 billion in grocery sales last year in the United States, making it the largest player in terms of domestic grocery sales. It says the price reductions in food and consumables are an investment and won’t impact margins ,especially if shoppers respond as planned with additional traffic and loyalty.

  • Etch A Sketch responds to political comment with new campaign

    BRYAN, Ohio — After being thrust into the political arena, Ohio Art has launched a series of ads designed to maintain the political neutrality of its classic drawing toy.

    Ohio Art announced that its advertising agency, Team Detroit, has launched three ads for the company's Etch A Sketch product. The campaign followed comments made by a political aide of presidential candidate Mitt Romney, who said, "you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."

  • DieHard extends line to include alkaline batteries

    HOFFMAN ESTATES, Ill. — An auto brand has unveiled a new line of batteries designed to power household devices.

    DieHard has launched its full line of alkaline batteries that include AA, AAA, C, D, 9V and rechargeable batteries. The rollout is being supported by a new television campaign that is an updated version of the company's DieHard TV ad from the 1970s to underscore how the brand is celebrating 45 years as America's auto battery brand, but now will deliver power and superior performance through a full line of alkaline batteries for household devices.

  • Meijer acquires Michigan dairy

    GRAND RAPIDS, Mich. — Mass merchandise chain Meijer has acquired a Michigan-based dairy, the company said.

    Meijer announced the purchase of Bareman's Dairy, a family-owned company based in Holland, Mich., and the intention of investing more than $8 million into expansion of the plant.

  • Doritos Dinamita makes debut

    PLANO, Texas — A spicier version of Doritos is making its debut.

    Doritos Dinamita, a tortilla chip rolled into a taquito-like shape, is aimed at consumers looking to add a touch of spice to their snacking, the company said. Initially introduced in February in select markets in the Midwest, Texas and the western United States, the new product offering will be available at Walmart locations nationwide in Chile Limon and Nacho Picoso flavors.

  • Greased Lightning adds multipurpose cleaner to portfolio, updates packaging for all products

    LAWRENCEVILLE, Ga. — Greased Lightning has added a multipurpose cleaner to its lineup of household cleaning products.

    The mulitpurpose cleaner, the company said, delivers the same cleaning power as the brand's flagship Super Strength product, known for its degreasing capabilities, but comes in a fresh spring rain scent.

  • Honeywell, Febreze team up for new fan

    SOUTHBOROUGH, Mass. — A new device designed to offer home climate and aroma control has hit the market.

    New Honeywell with Febreze Freshness Cool and Refresh fan brings together Honeywell's ability to circulate stagnant indoor air while utilizing Febreze Set & Refresh scent cartridges that are designed to refresh a room by eliminating odors, Honeywell said. What's more, a single scent cartridge can last up to 30 days, depending on the fan speed that's used.

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