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Lipton partners with Lady Antebellum for latest campaign
PURCHASE, N.Y. — Lipton is supporting its Lipton 100% Natural ready-to-drink bottled iced tea and new Lipton Tea and Honey iced tea mixes with a new campaign.
The "Drink Positive" campaign, which features Grammy Award-winning trio Lady Antebellum, includes national TV, print, radio, digital, exclusive online content, retail integration and a consumer promotion. In line with the campaign, Lipton is giving away a number of Lipton Tea and Honey samples one the product's website.
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Numi Organic Tea adds five new flavors to Pu-erh line
OAKLAND, Calif. — Numi Organic Tea has introduced five new tea blends to its existing lineup of Pu-erh organic tea.
Coconut, cardamom, basil mint, jasmine and ginger flavors join the emperor's and chocolate Pu-erh teas. All of Numi's tea blends are 100% organic and are made with premium, full-leaf tea and real fruit, herbs and spices.
The new Numi Pu-erh teas will be sold for a suggested retail price of $7.99 to $9.99.