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Painting a bleak picture – bleak, but not hopeless
“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.” Among the highlights — or lowlights — of how consumers are responding to the pressure:
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49% visit the hair salon/spa less often;
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40% are trying fewer new products;
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Coca-Cola bears new can
ATLANTA — Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats. The polar bear has been used as a Coca-Cola icon since 1922.